To adequately meet its vision, mission, goal and objectives, AREPEB must curve for itself an identity that is strategic, proactive, competent and collaborative in response to the challenges of building capacity of communities and stakeholders in the areas of peace building, conflict transformation and prevention of violent extremism. Institutionally therefore, its strategic identity will encompass the following:
Enhancing its profile as that of promoting peace and reconciliation, human rights and justice as well as poverty eradication.

• Enhancing its profile as that of promoting peace and reconciliation, human rights and justice as well as poverty eradication.
• Creating a focal point of facilitating dialogue as a humanely strategic forum for cooperation, communication, partnership and information exchange – thereby building understanding and mutual benefit among Tanzanian citizens.
• Creating an effective link between civil society, government and local communities in promoting peace, resolution of conflicts and prevention of radicalization and violent extremism.
• Promoting the core values of peace, social justice, respect for human rights, equity and sustainable development.